Dog Treats and Subscription Box Service
Company Overview
Every good doggie deserves good treats. Goodies is a conceptual company that sells monthly subscription toys and treat Goodie Boxes for dogs. Every month, curated Goodie Boxes are tailor-made for each dog and available for order on the Goodies app. The treats are simple: one-to-two-ingredient freeze-dried human-quality food to help keep every good doggie (and sometimes bad doggies) happy and healthy.
Industry: Pet Supplies
Deliverables: Visual Identity, Packaging Design, UI/UX Design, Company and Product Name, Copywriting
Project Scope
Problem Statement: Dog owners need a convenient, customizable, and consistent way to purchase treats and toys from their homes to make their dogs happy, save themselves time, and fulfill their need to be a good pet owners.
Simplicity is at the forefront of what Goodies delivers; one-to-two-ingredient treats. My goal was to communicate this through effective packaging and intuitive UX design. Catering to busy 25-40-year-old pet lovers who prioritize convenience and see their pet as part of their family, Goodie's visual identity is bold, down-to-earth, and timeless. The company tone is straight to the point. No need to beat around the bush. And with that… let’s move on.
Package Design
Goodie’s packaging consists of Turkey, Beef, Duck, Salmon, Carrot & Sweet Potato, and Chicken; each designed with a corresponding colour. I designed this system, along with the illustrated “big doggie” or “small doggie”, to ensure dog owners immediately recognize which bag they need, allowing them to spend less time in the aisle and more time with their furry friend. Transparency is important at Goodies, and that goes beyond just their ingredients. The window I placed near the bottom on both sides of the packaging gives potential customers a peek at the tasty treats and returning customers a sense of how soon to replenish their doggie’s treats. Since Goodies is a Canadian company, I couldn’t forget about the French doggies, ensuring both official languages are present on all packaging.
App Design
The UI/UX design for the Goodies app is easy to use for all dog owners. Allowing them to order boxes, customize options, and review past boxes, the software optimizes the Goodie Box delivery experience and ensures future recommendations reflect their dog’s preferences and needs. The curated boxes are based on each dog’s size, restrictions, and preferences with the convenience of ordering online. The algorithm gathers data to learn treat and toy preferences ensuring good doggies are always happy.
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